Startup Integrated
NXT-Gen B-School
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Module 1 - Marketing Transformation-Traditional to Digital
Topics:
Principles and Techniques of Traditional Marketing
How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels
Understanding Four P’s and Four C’s in Marketing by Philip Kotler
Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration
Module 2 - Visual Communication using Graphics and Videos
Topics:
Visual Storytelling
Learning the art of typography in visual design
Understanding the science of Colorplay in attracting the digital audience
Creating Engaging Visual Content for Digital Platforms
Cinematic Techniques for Impactful Videos
Crafting a marvelous video script for a business brand
Set up a green screen studio for attractive and engaging video shoots.
Learn best practices for filming, framing, lighting consistency
Art of Visual Editing and Production
Converting the raw videos to stunning reels and professional shorts using Video Editing software
Explore basic editing techniques such as cutting, trimming, and merging video clips
Module 3 - Advanced Web Design: Design, Usability, and Performance
Topics:
Design:
Learn the art of creating a powerful Lead Gen website
Create a dynamic D2C e-commerce website for Digital Sales
Create a blog and turning into a Monetization engine with Content marketing
Usability
Learn how to write engaging blog posts
How to Integrate e-commerce with tools for maximum sales
How to build a network of sales through Affiliate Marketing
Performance:
Learn how to Track your landing page performance, heatmaps and user behaviour flow
Get to know how to make data driven business decisions with acquisition and A/B testing
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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.